PR campaign in Germany
The aim of the PR campaign is to strengthen awareness of the “Swiss Meat” brand and the excellence of Swiss meat products abroad. Establishing a presence in the trade press is ex-pected to increase the exposure of the Swiss meat trade and highlight opportunities for retail-ers to stand out from the competition. The focus of this campaign is on communication with the specialist media for the meat, food and agriculture industries in Germany. The marketing communication activities are accompanied by concurrent targeted media work.
Quality and enjoyment based on tradition
There are plenty of good reasons to buy meat from our country: from species-appropriate ani-mal husbandry and strictly controlled production right through to the diversity of specialities on offer. Anyone enjoying a Swiss meat product can be confident of its quality. The high degree of safety and quality in Swiss specialities coupled with interest among German consumers for regional products represents a recipe for success.
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