News

“Swiss meat” hosts daily press brunch at InterMeat

Together with its fellow exhibitors Ernst Sutter AG, Micarna SA and Spiess Europe Sarl, Proviande, the trade association for the Swiss meat industry, is hosting a daily press brunch at the InterMeat trade fair. Media representatives are invited to attend their shared stand (D31 in hall 16) from 12 to 15 September between 10 and 11.30am. Come and meet the management of the exhibiting companies and learn more about their export strategy, quality assurance and commitment to sustainability.

Press releases

Micarna SA presents its DeliSwiss brand at InterMeat

DeliSwiss is a brand from Micarna – one of Switzerland’s leading suppliers of meat, seafood, poultry and sausages. “Made in Switzerland” represents a seal of quality that assures both high-quality content and first-class service. The DeliSwiss brand stands for innovative products, unique flavour, consistent quality and completely safe food.

The ranges presented by the company at InterMeat 2010 will include specialities from Graubünden (Bündnerfleisch, cured ham, Coppa and cured bacon), traditional sausages (Bernerli, Cervelas and Bratwurst), poultry specialities (Salami, Chorizo and dried turkey meat) and regional specialities such as Fribourger Möckli.

DeliSwiss success factors

Almost no other country in the world embodies quality to such an extent as Switzerland thanks to its competence, reliability, precision, safety, trust and honesty. For DeliSwiss, this label encompasses in addition the diversity and high-quality of the products.

Safety and hygiene: from rearing to slaughter and production, our processes comply with the strictest regulations. Our claims to a level of quality that is higher than average are underlined by internationally recognised certifications as well as other accreditations.

Specialist know-how and technology: state-of-the-art technological processes combined with our skilled employees and a traditional Swiss understanding for excellence form important prerequisites for the uncompromising quality and unique flavour of our products.

www.deliswiss.ch

01.09.2010, "Swiss Meat" Video Clip

Why don’t you take a few minutes to find out more about the Swiss Meat Industry?

Download here

19.8.2010, Albert Spiess of Switzerland: ORIOR AG’s export brand

Albert Spiess, one of several ORIOR AG brands, is dedicated to export and the last few months have been focused on developing a new market range. A high-quality, unmistakable brand image aims to bring international consumers into closer contact with artisan products from the Albert Spiess company, which has a history dating back over a hundred years. The brand “ALBERT SPIESS OF SWITZERLAND” stands for exclusive Swiss premium quality and the highest in culinary luxury products. With attractive packaging and a strong logo, this range is setting new standards for the most important export product for the Swiss meat industry.

In addition to Bündnerfleisch, the product range on show at InterMeat 2010 will also contain cured ham and Salsiz.

16.8.2010, Sustainability as an aspect of brand management

As part of the special exhibition on Sustainability and CSR at the InterMeat trade fair, Dr Thomas Schwetje, Head of Marketing at the Coop Genossenschaft, will be giving a talk on sustainability as an aspect of brand management on 14 September 2010 at 12.30pm. During his presentation he will address general sustainability strategies as well as the sustainable services offered by Coop. The talk will conclude by looking at “communication of sustainable services and products”.

12.8.2010, Sustainability and social responsibility within the Swiss meat industry

As part of the special exhibition on Sustainability and CSR at the InterMeat trade fair, Albert Baumann, CEO of Micarna SA, will be giving a talk on sustainability and social responsibility within the Swiss meat industry on 13 September 2010 at 4.00pm. This presentation will focus predominantly on economic and ecological efficiency, the importance of labels and the accep-tance of social responsibility.

12.8.2010, Export of Swiss meat continues to grow

Sales of Swiss meat products abroad continued to rise in 2009 with the export volume of 4,496 tonnes (meat equivalent) sold in 2009 exceeding the 4,165 tonnes sold the previous year. At 1,399 tonnes, a substantial proportion of this figure comprised Bündnerfleisch which is ex-ported primarily to the neighbouring countries of France (1,187 tonnes) and Germany (204 tonnes).

12.8.2010, Swiss meat abroad: the export activities of Ernst Sutter AG

As a licensed EU business, Suttero exports various specialities to the EU and Far East. Its main demand is for Bündnerfleisch but its export classics also include premium products such as Bündner cured ham, Appenzeller Mostbröckli and sausage specialitites.

Suttero began its export operation back in the 1960s when its first retail partners were delicatessens in Germany wanting to import speciality meat products from the Appenzell and Graubünden regions.

Product lines "Appenzeller BraumeisterSpezialitäten (smoked bacon and smoked ham) and "Sutters Original Appenzeller Spezialitäten" will form the central core of the product range featured at InterMeat 2010. As premium quality luxury foods, these products will benefit from the Swiss image.
 

Swiss meat industry to showcase itself to trade audience at InterMeat

The Swiss meat industry will be presenting itself to an international trade audience again at the InterMeat trade fair in Düsseldorf from 12 to 15 September 2010. This year, the association’s stand (D31 in hall 16) will showcase three renowned producers with the aim of establishing contact with meat buyers and presenting its export range.

Press release
Our participation

Swiss meat products enjoy high confidence levels

Cheese and chocolate from Switzerland are synonymous with the utmost in quality and luxury. Swiss meat specialities are also second to none, pro-duced exclusively from selected raw meat materials predominantly from family businesses that make a conscious effort to consider sustainability and the careful handling of natural resources in their practices. For in-stance, the animals must not be fed genetically modified (GM) fodder. Furthermore, the feedstock comes from businesses that operate in an environmentally protective manner and can provide proof of their ecological per-formance certificate [ökologischer Leistungsnachweis (ÖLN)]. An independent control system covers the entire production chain and together with the central animal transport database ensures the safety and traceability of the prod-ucts – from the plate right back to the field.

Correspondingly, Swiss meat products such as Appenzeller Mostbröckli, Salsiz or St. Gallen veal sausage provide an excellent opportunity for retailers to set themselves apart by offering a highly specialised range. The high degree of safety and quality associated with Swiss specialities coupled with interest among German consumers for regional products represents a recipe for success.
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